Flockwatching is run by the social forecaster James Harkin and a small team of researchers in London.

It brings together a nimble and highly motivated network of researchers, linguistic experts, social trend analysts, journalists, data hounds, intellectuals and sociologists who are all passionate about understanding social change and consumer trends.

In turn its work is actively supported by some of the world’s most original thinkers about the changing relationship between institutions and their audiences.

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