Author Archives: James

About James

James Harkin is a social forecaster, and the Director of Flockwatching

Authenti-seekers

The first rule of researching social trends is to throw out Vogue and GQ and get some subscriptions to the trade magazines. According to a … READ MORE

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The New Puritans

It sounds like a gene programme or a new skincare brand but the latest craze among urban foodies is altogether more earthy than that. In … READ MORE

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Don’t call me baby: advertising and baby boomers. The Financial Times, 22 July 2004. By James Harkin

Marks and Spencer’s Stuart Rose was just the latest in a series of chief executives humbled by the fickleness of the baby boomer when last … READ MORE

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