Niche

Niche is a new book by James Harkin about the changing relationship between products and their audiences, published in March 2011 by Little, Brown. Read more about the book here.

With case studies including General Motors, Woolworths, HBO, Moleskine, and The Economist, it argues that innovation and profitability are moving from the sagging middle of the market to a series of tightly defined but globally scattered niches, bound together by the reach of the net. For stuff refining, developing or arguing with that idea, read here.

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