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The backlash against baby boomers, The Guardian comment pages, November 6 2006. By James Harkin

Trend watchers should take their hats off to the versatility of Team David Cameron. No sooner had the Tory leader tried to out-young Tony Blair … READ MORE

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Don’t call me baby: advertising and baby boomers. The Financial Times, 22 July 2004. By James Harkin

Marks and Spencer’s Stuart Rose was just the latest in a series of chief executives humbled by the fickleness of the baby boomer when last … READ MORE

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