What we do

There is now an ocean of information out there about us on blogs, social networks and the net: most of us are happy to have it there, and others are happy to give our data to organisations that we really like.

Flockwatching brings new tools, ideas and interpretive models to make sense of all this information and make use of it in exciting ways. It mines it in new ways to find out things about us, analyses it to foment more organic relationships between audiences and institutions, uses it to help predict what’s going to happen next, borrows it for open experiments in mass observation.

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