The ocean of public data out there on the net creates both risks and opportunities. Pay it too little attention and you risk ignoring your audience. Pay it too much and you risk being drowned by the data.
At Flockwatching we don’t simply make sense of data – we help turn data into a strategy for growing audiences. Via workshops and position papers, we work with companies and institutions to:
- Advise on how to use data in ways which go beyond the traditional ways of slicing and dicing audiences into demographic groups, so as to forge a real relationship with your core flock.
- Think of ways to harness your flock to improve your product, and to make it more distinctive
- Suggest ways of getting to know your flock so as to make more use of it, and to persuade it to spread the word.